The United Nation’s Children’s Fund is an organization which works in more than 190 countries to save and improve children’s lives. They provide health care, immunizations, clean water, nutrition, education and more. “Campaigns are at the very heart of UNICEF UK’s work. Only with your campaigning can we make a positive difference and protect the rights of children across the world.”

The latest campaign that they launched is called UNICEF Tap Project. UNICEF is trying to help the 768 million people around the world without access to clean water. This project has been created in 2007, but now in 2014 people are being challenged to put down their phones in order to save a child’s life. If you can go 10 minutes without touching your phone, you can provide 1 day of clean water. In Africa, people spend 40 billion hours in walking and searching for a clean water. Your cell phone is something far less vital than water. For the fifth year the national sponsor is Giorgio Armani through its Acqua for Life campaign.


Take the Challenge!

Your total time will help UNICEF provide clean water and sanitation to children in need around the world.

  • 1. Visit on your phone.
  • 2. Begin the challenge right away to see how long you can go without your smartphone.
  • 3. Donate to provide even more clean water to kids. Just $1 can provide 40 days of clean water.


While you’re waiting to get back onto whatever you were doing on your phone, a timer is displayed on the mobile site and different facts and messages are shown on the screen. Some interesting facts: 1.519.125 pictures have been posted to Facebook while you are helping to raise enough for one day (at least) of water. The all time record is 285:03:42. 


I am appealing to everyone to visit and help to raise clean and safe water. Share this campaign and tweet about it ( @unicefusa ) ! I did it and I will continue to help every day no matter for how long I can. Do not forget – 10 minutes are 1 day of clean water!