I am baaaccckkkkkk … after I was so stressed these weeks, because of the pressure of all the academic projects I did. Christmas is around the corner and I am going to write my festive post for one recent Christmas campaign by M&S.
Mark & Spencer launched their campaign called “Follow the fairies” and it went viral so fast and now it has 3 million views on YouTube. The two fairies called Magic and Sparkle are spreading kindness across the UK.
The music is set to the classic Julie London version of Fly Me To The Moon. The advert shows the two magical girls soaring through the sky waving magic sparkle and spreading joy and love. Independent stated that it has been recognized as one of the best Christmas campaigns for 2014.
They have a strong presence on social media setting up the mysterious Twitter account, @TheTwoFairies who have been traveling around the country giving surprise gifts to make people’s days and spread love with the hashtag #FollowTheFairies.
They even covered a primary school in SNOW for the children of Cornwall to play with.
Christmas is better with Magic & Sparkle.
Patrick Bousquet-Chavanne, Executive Director of Marketing and International at M&S said: “The magic of Christmas is how it brings out that little part in all of us that wants to believe in the extraordinary.
Watch the ad here:
N.B.: I am so excited that my Christmas vacation started and I am going home after 2 days. I can’t wait to see my family and friends. I just wanted to share this with you and to say that I wish u the best Christmas and New Year’s Eve 2015 while spending time full of happiness, love and peace with your beloved people. Have a wonderful holiday filled with unforgettable moments and be grateful for what you have.
Warmest wishes at Christmas and always,