Hello to everyone, who is reading my blog 🙂
This week I will discuss an ad campaign called The Chokeables. The campaign is created by a first aid charity called St. John Ambulance and they also came up with the initial idea.
The Chokeables teach parents how to stop baby from choking. Conducting a research, it was concluded that four-fifths of parents (79%) do not know the correct technique despite more than half (58%) saying that choking is a major fear for them and 40% have witnessed their own baby choke.
In the 40 seconds video, it is shown how to give a first aid to a choking baby. The campaign is also joined by celebrities and together with St. John Ambulance, they want to show how easy is to save a choking baby’s life.
The Chokeables is featuring by the voices of British celebrities: David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt. The celebrities take on the characters of animated objects that could potentially choke babies: a small princess toy, a pen lid, a jelly baby and a peanut.
According to PR assistant Freya Carr, the ad received a good coverage and it’s “reached” more than a million people in its first 24 hours. The advert was published on 10th of Jan, 2015 on YouTube and now it has more than 1,600,000 views.
Share the video and send it to family and friends.
Share on Twitter with #TheChokeables.
It is better more people to watch it and distribute it through different channels. People and more specifically parents will be taught on simple skills, which will help them to save the most valuable and priceless thing – baby’s life.
Other first aid resources for parents can be found on the aid charity’s website: http://www.sja.org.uk