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Hello everyone,

It is been a tough week, because I am preparing for exams and did not have enough time for blogging. However, today’s post will reveal how problem solving could be facilitating using creative ways as giving an example of one campaign created in very original and impressive way.

What actually is creativity? According to Oxford English Dictionary creativity is “The use of imagination or original ideas to create something; inventiveness”.

Steve Jobs claimed that when you ask creative people how they did something, they feel a little guilty because they did not really do it, but after a while they realise it. Being creative enables to connect experiences you’ve had and combine it with new things.

Why creativity has a huge value? Because when there is no answer or solution to a situation, creative people are there to help as coming up with an idea that sticks and that is why creativity assists in problem solving.

One technique we’ve learnt at University to foster creativity is Brainstorming. This gives you opportunity to generate ideas and then identify the strongest ones.

Personally, I think that everyone could be creative – Just be brave, because creativity takes courage. The good thing in being creative is that there is no right or wrong answer. Using your own thinking and linking it to things of life you’ve had experienced will be the best way.


Creativity = Problem Solving

Here is the campaign example:

Client: Colombia’s Ministry of Environment and Natural Resources
Product: The Lionfish Invasion

Problem solving question:

What do you do when there is an invasion of lionfish in your country’s surrounding waters, threatening to kill hundreds of species?


What local people say about it? One predator – The Lionfish – invaded the Caribbean. It is endangering hundreds of species and it reproduces very rapidly. The Colombian President considers it a threat to national security. It eats as many as 30 fishes in 30 minutes.

What chefs say about it? Lionfish is delicious and you can eat it. Turning the Lionfish into desirable dishes.

Solution: One simple, but creative idea to end up this menace is to EAT IT. Generating a cultural shift by working with Colombia’s top chefs and creating a cookbook with recipes for cooking Lionfish.

Turning it from exclusive to popular! Everyone loves to eat it.